Determinants of Online Buying Behaviour
نویسندگان
چکیده
منابع مشابه
Determinants of Purchase Behaviour of Online Consumer
Online consumer behaviour is a broad and interesting area of study that can benefit organizations in their efforts to market and sell products online. As consumers’ attitude towards online shopping is a prominent factor affecting actual buying behaviour, this research attempts to investigate a modest part of that area. The results of study of perceptions of 200 online purchasers in Hyderabad re...
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In decision theory, an agent chooses from a set of alternatives. When buying online, alternatives are “represented” in one form of another. For instance, online search results are lists of items, wine menus are often lists of lists (grouped by type or country), and online shopping often involves browsing or filtering items which can be viewed as navigating a tree. An agent can make use of the s...
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With the rapidly development of e-commerce, online shopping becomes very popular among Chinese customers. In the past few years, online group-buying has experienced big rise and fall, thus, how to retain customers and improve customer loyalty should be considered by the practitioners. This study aims to explore potential factors which contribute to customer loyalty in the online group-buying co...
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ژورنال
عنوان ژورنال: Kelaniya Journal of Human Resource Management
سال: 2015
ISSN: 1800-1793
DOI: 10.4038/kjhrm.v10i1-2.21